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About Us

Our Mission And Vision

At Vivid Life Sciences, our mission is to deliver brighter ideas that help retailers and growers achieve higher yields. Backed by decades of on-farm experience and extensive agronomic expertise, our team is dedicated to developing products that address market demands, competitive challenges and regional agronomic needs, providing solutions that make a real impact.

We strive to empower our retail partners by crafting a portfolio of innovative, custom plant nutritional and biostimulant products. With the latest agricultural technology at your fingertips, we’ll help you build confidence, enhance grower success and maintain a competitive edge.

Our Team

The Vivid Life Sciences team is dedicated to helping your business succeed. Our team has a deep understanding of agriculture and has work experience in agriculture retail, helping growers at the farm gate. Reach out to one of our team members using the Contact Us form below.

Brian Sims

Brian Sims

U.S. Vice President of Sales & Marketing

Chris Mize

Chris Mize

Southeast Distribution Sales Lead

Kevin Rasch

Kevin Rasch

Midwest Distribution Sales Lead

Sam Woodward

Sam Woodward

Mid-Atlantic & Northeast Distribution Sales Lead

Josh Krenz

CEO and Founder

Josh Krenz

Josh Krenz, a lifelong entrepreneur with a deep-rooted passion for agriculture, founded Vivid Life Sciences in 2015. Raised on a Wisconsin farm, he built a career on hands-on experience, earning an MBA in agricultural marketing and accumulating more thanover 20 years of expertise in the agriculture industry. With a strong track record in marketing, sales, distribution and new technology acquisitions, Josh continues to drive innovation and growth in the industry at Vivid Life Sciences.